







Oh man, Apuntes got it right with this notebook. This young, Mexico City-based brand has these “Lomo” notebooks that are so smartly designed, the color combination of azul/blue with its bright pink binding is currently sold out. It is hard not to be taken by this particular version, but I am equally taken with their more subdued beiges and browns as well, reminiscent of Muji’s thin lined five-pack. I found this one a bit tucked away in Charlottesville’s Rock Paper Scissors shop, in the back with a bunch of their more global selections. I was easily drawn to them, and was genuinely thrilled to see a brand that both had a fresh take on the contemporary notebook form and was based outside of the usual global stationery hubs.
The matte cover and its contrasting binding are absolutely perfect, and the selection online shows their darker and lighter varieties, as well as other various notebooks with striking shots and close-ups that remain stylishly streamlined. By including these details of the interior on the exterior–page numbers, base, size, and so forth–Apuntes’s Lomo notebook is a lil bit perfect, setting themselves apart in a way that doesn’t feel excessive or akin to anything else. While I usually prefer dots or lines for my pages, this blank version is still so lovely, lays perfectly flat, and has a handy back pocket for any ephemera that finds it way inside. As it is with any stationery brand I find myself drawn to, I have a few more of these to share in the coming weeks and months, so look out for those posts.











